Many yoga teachers do not like to do any form of marketing for fear of seeming pushy.
That is all well and good, but here are a few things to consider:
No class will fill without promotion of some kind. Thinking otherwise is simply arrogant…
If you feel guilty for charging money for your classes, it may mean that you do not value yourself or your work much. It will be difficult for other people to value what you do, too…
Plus, it’s irresponsible not to let the community around you know about the ways you can improve almost any aspect of their lives!
With the right intention, marketing is another way of being of service
If you’ve made yoga your career or have considered it, then you already know that as a teacher, you have a multitude of tools to make people’s lives better, whether to reduce stress, increase strength and flexibility, to reduce symptoms of some illness, or simply to allow people to connect with themselves and the world around them in a way they never have.
But here’s the problem. Can people find you when they need you?
One of the duties of yoga teachers is to make our expertise available. We need to share ourselves — our experience, skills, and training — to be of service to people in our communities. You can be much more effective at that by doing a little marketing. And the money you charge? Think of it as an exchange of energy. You put your teaching energy out, let money be one way you receive.
After all, even the most selfless swamis in India are supported by their communities — they may not be paid by check or credit card, but all their needs are provided for. Your job now is to build a community to nurture with your skills — and be nurtured in return.
You don’t need a yoga advertising budget. Traditional advertising doesn’t work well.
Advertising in the phone book and the local paper will not prove effective, as most people search for yoga online. Not only that, but traditional advertising is very expensive for the response rate you’re likely to get. So now the task is to help your future clients find you on the web.
I know I have wasted a lot of money on yellow pages ads, advertising in local alternative health magazines, newspapers and so on. The ad representatives who call on you promise results. But results are usually nil, and you get stuck with a huge advertising bill.
Spending more on advertising will not guarantee you more students. It is more likely to guarantee you spend money you’ll never get back.
Now the good news. You can attract new clients much more effectively and inexpensively in other ways. Some strategies won’t cost a dime, yet they work quite well.
Your best advertising is word of mouth, and your location — both your actual address where you have a street sign (if you have a studio), and your location in Google searches.
You can be found online through Google even if you don’t yet have a website. A website would help quite a bit, though.
Here are five free ways to attract more yoga clients from the web
1. Write press releases for your events and services and distribute them on press release distribution sites.
2. Create a Facebook Page for your yoga business. Invite friends to join your page, then post your yoga classes and workshops. This is a great way to get word out about your events.
3. Post your classes, events, and therapeutic sessions on Craigslist.
4. Use directories like EzineArticles to distribute articles about your subject of expertise.
5. Make simple videos about your business and share them on YouTube.
Get started with these free online marketing tools, and you are certain to attract new clients to your business, make more money, and enjoy a great yoga career.
Learn more about online yoga marketing. Stop by David Morgan’s site where you can find a report with dozens of yoga marketing ideas that is sure to help you build your yoga business.
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